Choosing a lip colour starts with a personal question: how will it look on me?
Omnishades partnered with PulpoAR to bring virtual lip try-on into physical beauty retail in Kenya. Beginning with Cathy Doll and Baby Bright lip products, the experience lets customers preview lip looks, compare before and after, and adjust colour intensity for supported blendable products.
Explore the look before choosing the product.
At the beauty counter, the preview gives customers another way to compare lip looks. They can explore the colour on screen before deciding which products interest them.
A virtual preview shows a look. It does not demonstrate how a product feels on the lips or how long it wears.
Five activations across four locations.
Omnishades and PulpoAR held activations at Ozana Beauty in BBS Mall, Prestige Plaza and Juja City Mall, and at Beauty Square, a partner retailer.
- 8 August 2026 — Ozana Beauty, BBS Mall
- 14 August 2026 — Ozana Beauty, Prestige Plaza
- 28 August 2026 — Ozana Beauty, Juja City Mall
- 28 August 2026 — Ozana Beauty, Prestige Plaza
- 5 September 2026 — Beauty Square, partner retailer
Available daily at Ozana Beauty.
Virtual lip try-on is now available daily at Ozana Beauty in BBS Mall, Prestige Plaza and Juja City Mall. The current experience covers Cathy Doll and Baby Bright lip products.
The experience is in person. Virtual try-on is not available through the Ozana website. At partner retailers, Omnishades offers activations by arrangement.
Product discovery is part of our retail work.
Omnishades distributes and markets beauty brands. Through Ozana Beauty and partner activations, we bring product discovery into the conversation between the customer and the retailer.
For retail partners, support also includes free product images and access to training videos. Testers, in-person staff training and activations are discussed individually, according to the support needed and the order or trading history.
Watch an activation video on Instagram ↗
Interested in stocking Cathy Doll or Baby Bright?
Talk to Omnishades about the products, a first test order and the support available for your shop.
Discuss stocking the brands ↗